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Vocational Enterprise & Marketing

Enterprise & Marketing Video

Why Study Enterprise & Marketing?

In Enterprise & Marketing, you will learn about how the world of business works and its relevance to almost every aspect of modern society. Amongst other topics, you will learn about planning, finance, marketing and economics and discover some of the methods and techniques used to analyse an organisation’s performance.

Course Content & Development of Expertise

Students will follow the Cambridge Nationals in Enterprise and Marketing qualification. This is a vocational qualification and students have to complete three units.

R064 Enterprise and Marketing concepts
In this Unit you will develop essential knowledge and understanding of enterprise and marketing concepts, which can be applied to the other units within the qualification.

R065 Design a Business Proposal
In this unit you will develop the skills to design a business proposal to meet a specific business challenge. You will identify a customer profile for a specific product, complete market research to generate product design ideas, and use financial calculations to propose a pricing strategy and determine the viability of their product proposal.

R066 Market and pitch a business proposal
In this unit you will develop the skills to create a brand identity and promotional plan for your specific business product proposal developed in the second topic. You will develop pitching skills in order to pitch your business proposal to an external audience. Finally, you will review your pitching skills and business proposal using your learning, self-assessment and feedback gathered.

Students will also gain the following skills: Application of knowledge and ability to understand, organise and interpret information, evaluate, present, ICT, Numeracy, communication, leadership and teamwork.

Career Pathways

Business skills are essential for success in employment and provide fundamental knowledge required by employers, in addition to providing transferable skills for future study. You will need to achieve at least Level 2 Pass to continue studying this subject at College. It will prepare you for A Level Business or a vocational qualification such as a BTEC.

 This qualification covers a range of topics and can lead into careers in the following sectors, Financial, Human Resource Management, Marketing and Operations.


Qualification Information

Optional Subject

Qualification: Vocational Cambridge National Level 2 Award

Awarding Body: OCR

Title: Enterprise & Marketing


Assessment Structure

Unit R064: Enterprise and marketing concepts
1 hour and 30 minutes written exam – 50%
Mixture of multiple choice questions and short answer questions

Unit R065: Design a business proposal
Centred assessed task (coursework) – 25%

Unit R066: Market and pitch a business proposal
Centred assessed task (coursework) – 25%

Grading Structure

Level 2 Distinction* equal to GCSE grade 8.5
Level 2 Distinction equal to GCSE grade 7
Level 2 Merit equal to GCSE grade 5.5
Level 2 Pass equal to GCSE grade 4
Level 1 Distinction equal to GCSE grade 3
Level 1 Merit equal to GCSE grade 2
Level 1 Pass equal to GCSE grade 1

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